Coca-Cola AI Image Gen
In partnership with Coca-Cola, I served as Creative Director for multiple AI image generation. My role was overseeing the production of 20+ bespoke images. I led the creative vision across lifestyle and outdoor environments, curated wardrobe styling, and optimized compositions for maximum brand impact. By bridging the gap between AI-driven image generation and 3D product integration, I ensured a seamless, high-fidelity finish through meticulous retouching and art direction.
A peek behind the curtain
Identifying the environment, reference poses, style/mood board, talent, wardrobe, product and meals ahead of time to inform the image.
Once a pose is selected, we generate variations to find the perfect balance between narrative alignment and natural authenticity. As the Creative Director, I am typically the one making these selects.
The final stage is the retouching stage, where I identify what needs retouching and work directly with a retoucher to ensure it’s at the quality and fidelity needed to be complete.
