To deliver on the complex requirements of the Meta Horizon+ ecosystem, I operated as an embedded creative lead, working directly within Meta’s internal structures. This high-touch collaboration allowed for real-time alignment with cross-functional product and engineering teams. By bridging the gap between external agency agility and internal product roadmaps, I ensured that every creative output was not only brand-aligned but technically grounded in the platform’s evolving capabilities.

Operational Stewardship Beyond the creative vision, I served as the primary creative stakeholder within a specialized leadership pod. Partnering closely with the Program Manager, Project Manager, and Account Director, I helped navigate the operational complexities of a global account. My role was to balance high-level strategic goals with resource realities, ensuring that our creative workstreams remained on schedule, on budget, and prioritized according to Meta's most critical business drivers.