Meta Verified Tiered Subscription Launch
Monks partnered with the Verified product team to support the launch of tiered subscription pricing for creators, leading the development of all launch assets across digital surfaces. The engagement included a full website redesign to showcase the new tiers, an email announcement and personalized onboarding series tailored to each subscription level, and a suite of house ads to drive awareness and adoption. Monks coordinated creative direction, copy, and production to ensure a cohesive brand experience that clearly communicated benefits and conversion paths for creators.
By aligning design, messaging, and promotional placements, Monks helped position the tiered pricing as an accessible, compelling upgrade, supporting a smooth rollout and consistent user experience across web and email touchpoints.
Meta Verified Seasonal Acquisition Emails
Monks collaborated with the Meta Verified team to drive seasonal acquisition by designing email campaigns that highlighted core product benefits capitalizing in key holiday moments messaging such as Summer and New Year’s. Each email tied timely themes to clear value propositions for creators, using engaging creative and messaging to make seasonal promotions feel relevant and urgent.
Every send was A/B tested with promotional copy and offers, and developed in Knak by the Monks team with deep links directing prospects to Facebook and Instagram creator outreach audiences.
Meta Verified House Ads
Monks developed a suite of house ads to boost product acquisition, designing a variety of promotional concepts and messages to test performance against targeted audience segments. These efforts included both animated and static creative, enabling rapid A/B testing of visual styles, offers, and calls to action to identify the most effective combinations for driving conversions.
To broaden reach and gather robust insights across markets, Monks localized the entire creative set into more than 30 languages, allowing the tests to run in key regions and demographic groups. This multilingual approach allowed for expanded sample learning sizes to inform subsequent optimization of creative and acquisition strategies.
