Ray-Ban Meta: Privacy
& Trust Videos
My Role
Creative Direction & Leadership: Guided a cross-functional team of copywriters, designers, animators, and sound mixers to translate a strict messaging framework into an engaging, cohesive video campaign.
Creative Strategy & Asset Maximization: Spearheaded the visual approach for repurposing a provided library of existing video and photography, transforming raw assets into a premium, brand-aligned narrative.
To support the launch of the next-generation Ray-Ban Meta smart glasses, we were tasked with creating a video campaign that educated both users and the public on the product's built-in privacy features. Working from an existing asset library, a core messaging framework, and brand guidelines, our team took the project from concept to final delivery.