Led the creative direction and messaging strategy for a Google Ads acquisitions campaign designed to target and scale high-value SMBs.

The Strategy: Guided the team in developing a multi-channel messaging framework to test new value propositions across search, display, and panel research.

The Execution: Directed the production of high-performing creative assets designed to test and validate what truly resonates with business owners.

The Impact: The data-backed creative concepts outperformed existing controls, directly shaping a highly successful, full-scale integrated campaign that drove measurable business growth.